With how creative people in advertising are, I kind of began to realize that most ad's can fit the description of normal and "other." I think that this assignment was a bit of a challenge though when you take most things and cleverly advertise them, they become something of an "other" automatically.
Take this FedEx ad, for example, it's taking a normal every day thing, a t-shirt, and turning it into moving advertisement for their products. It looks like the wearer is carrying an envelope with them. It's definitely an "other" type of Ad.
I also liked this one of the "yoga-straw." The creators of the ad cleverly used something normal, the flexibility of a straw and turned it into an ad for an activity in which you make your body flexible.
Lastly I liked the Ad on this truck for Hot Wheels. The normal for big rig trucks is that they are, well, big. This Ad was clever in showing the "other" in that it shrank several sizes of the truck until the Hot Wheel size was revealed.
Sunday, October 4, 2009
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Wow these are all really cool advertisements! They are very creative, great ideas on your part. This assignment was hard to think up and I am very excited to see what everybody did with it. I totally thought that the guy with the fedex shirt was actually holding a package.
ReplyDeleteThe Yoga straw was interesting I could clearly see the norm and the other depicted in this photo as well as the "other" 2 photos you have posted. The Fed Ex picture made me laugh.
ReplyDeleteLoved the FedEx shirt. This actually appears as though he is carrying an envelope. Very creative ad, I think the producers definitely got their point across. Great post.
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